History of the 1997–2004 Buick Regal

The fifth generation of the Buick Regal debuted in 1997, marking a return to the Regal’s roots as a performance-oriented luxury mid-size sedan. Built on GM’s W-body platform, it shared many similarities with the Pontiac Grand Prix and Chevrolet Impala, but with a more upscale focus. Buick aimed the Regal at buyers seeking both comfort and power, with the top-tier GS (Gran Sport) trim offering substantial performance enhancements. This generation of the Regal remained in production until 2004, blending traditional Buick luxury with sportier, more aggressive driving characteristics.

1997–1999: Introduction of the Fifth Generation

When the 1997 Buick Regal launched, it featured an entirely new design. It was a four-door sedan exclusively, marking the end of the coupe option. The new design was sleeker and more aerodynamic than the previous generation, with a more refined interior layout. The Regal’s target market was mature drivers seeking a combination of performance and luxury.

A standout feature of this generation was the return of the supercharged V6 engine in the Gran Sport (GS) model. This 3.8L L67 Supercharged V6 produced 240 horsepower, making the GS one of the more powerful mid-size sedans available in the late 1990s. This model could go from 0 to 60 mph in about 6.5 seconds, offering impressive performance for the time.

The base model, known as the LS, came with the naturally aspirated version of the 3.8L L36 V6, delivering a respectable 195 horsepower. This engine offered smooth, consistent power with solid fuel efficiency for its class.

2000–2002: Mid-Cycle Refresh and Technological Improvements

In 2000, the Regal underwent a mid-cycle refresh, updating both its aesthetics and technology. The exterior design received subtle enhancements, such as new taillights and a slightly revised front fascia, but the most significant changes were on the inside. Buick focused on improving comfort and integrating more high-tech features, such as OnStar, dual-zone climate control, and a Monsoon premium sound system.

The Regal GS continued to stand out with its supercharged engine, but both models received improvements in suspension and handling to better compete in the performance-oriented segment. Buick also focused on safety, adding features like side-impact airbags and traction control as standard on higher trims.

2003–2004: Final Production Years

As the Regal approached the end of its production cycle in 2004, Buick made only minor changes to the lineup. The LS and GS trims continued, with some optional features becoming standard, such as leather seating and premium sound systems on the GS.

Buick’s marketing in these years continued to emphasize the Regal’s balance of comfort and power, but by 2004, the model was seen as a bit dated compared to its competition. In 2005, the Regal was replaced by the Buick LaCrosse, marking the end of an era for this mid-size sedan.

Overview

  • Manufacturer: Buick (General Motors)
  • Production Years: 1997–2004
  • Class: Mid-size car
  • Platform: GM W-body
  • Layout: Front-engine, front-wheel drive (FF layout)
  • Body Style:
  • 4-door sedan

Key Specifications

  • Engine Options:
  • 3.8L L36 V6 (Naturally Aspirated) – 195 hp
  • 3.8L L67 Supercharged V6 – 240 hp (Gran Sport – GS)
  • Transmission: 4-speed automatic
  • Wheelbase: 109.0 inches (2,769 mm)
  • Length: 196.2 inches (4,985 mm)
  • Width: 72.7 inches (1,847 mm)
  • Curb Weight: 3,457–3,566 lbs (varies by trim)

Trim Levels

  • LS: Base model with a naturally aspirated V6, focused on comfort and everyday driving
  • GS (Gran Sport): Performance-oriented model with a supercharged V6 engine, offering more power and upgraded suspension

Notable Features

  • OnStar: Available from 2000 as an optional or standard feature
  • Dual-Zone Climate Control: Standard on most trims, improving passenger comfort
  • Traction Control: Standard on GS, optional on LS
  • Side-impact airbags: Available on higher trims for enhanced safety
  • Monsoon Premium Sound System: Available as an upgrade in later models
  • Leather upholstery: Standard on higher trims or as an option on the LS

Performance (Gran Sport – GS)

  • Engine: 3.8L L67 Supercharged V6
  • Horsepower: 240 hp
  • 0-60 mph: Approximately 6.5 seconds
  • Top Speed: ~140 mph
  • Fuel Economy: 18 mpg city / 27 mpg highway

Notable Changes Over the Years

  • 2000: Mid-cycle refresh with updated styling and new tech features like OnStar
  • 2002: Minor updates, with additional features becoming standard
  • 2004: Final production year before being replaced by the Buick LaCrosse

Legacy

The 1997–2004 Buick Regal is remembered for its unique blend of luxury and performance. With the return of the supercharged engine in the GS model, Buick successfully catered to both performance enthusiasts and drivers seeking a comfortable, feature-rich sedan. The fifth generation Regal also represents a period when Buick was striving to attract younger buyers while maintaining its commitment to quality and reliability.